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Viva La Vida

  • Downtown Austin
  • Congress Ave & 6th Street
  • Austin, TX 78701
  • October 29, 2016
  • Time: 12:00 PM
  • Price: Free

Mexic-Arte Museum is holding its annual Viva la Vida Festival on Saturday, Oct. 29 from noon-8 p.m. in downtown Austin. This year, Austin’s largest and longest-running Dia de los Muertos event features a grand procession and street festival, as well as education activities and art exhibits.

The event’s traditional parade and festival start at noon on Oct. 29. The parade will gather on 5th Street between I-35 Northbound Frontage Road and Waller Street, traveling west on 6th Street to the festival location at 4th Street and Congress. The parade’s special component this year is an homage to Mexico’s popular singer Juan Gabriel. There will be vendors, live music and a costume contest outdoors. The indoor location will be on the first floor of Brazos Hall, where there will be food trucks, low riders, face painting, outdoor decorations, dance performances and a photo booth. Admission to all of these is free.


Viva la Vida is Austin’s largest and longest-running Day of the Dead festival featuring Latino artists and entertainment, an exhibition, and educational programs in the heart of downtown. Part of the proceeds will benefit the education programs of Mexic-Arte Museum, whose mission is to enrich the community through education programs and exhibitions focusing on traditional and contemporary Mexican, Latino, and Latin American art and culture.

Mexic-Arte Museum presents Día de los Muertos as Viva la Vida Fest to celebrate life by promoting health and environmental awareness through art and culture. Mexic-Arte Museum’s Viva la Vida Fest brings together Austin’s diverse population to pay homage to friends, family, and heroes. The festival features an exhibition of contemporary art as well as community altars. Attendees can also enjoy wall murals, education programs, a grand procession with costumes and props, and a street celebration with traditional foods, hands-on art activities, artist demos, local retail booths, live music and performances.

Día de los Muertos is an important Latin American tradition, taking place on November 1st and 2nd, when friends and family gather to honor and remember loved ones, not through mourning, but through celebration! The origins trace back to the Pre-Columbian era, when death was viewed as a transformation or continuation of life. This ancient belief evolved into the modern tradition of commemorating loved ones with altars decorated with sugar skulls, flowers, photographs, favorite foods and memorabilia of the deceased. Family and friends share stories and memories, sing songs, and play music.

To make the festival eco-friendly, Mexic-Arte Museum is encouraging all participating artists and festival-goers to create their costumes out of recycled, re-used, and sustainable materials. The Museum is also committed to leaving a smaller footprint on the environment by reducing waste and minimizing energy wasted. The event will not only encourage artistic creations, but will also promote eco-friendly living, healthy eating, and exercise through cycling and walking.

Viva La Vida