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New Booth Unveiled at SouthWest Showcase
This week’s SouthWest Showcase at the Austin Convention Center, the largest gathering of association, meeting, and exhibition professionals in the Southwest, provided the perfect venue for the Austin Convention and Visitors Bureau to unveil a new tradeshow booth.
The design of the booth incorporates Austin’s reputation as the capital of Texas and Live Music Capital of the World. The accent “gates” on the booth replicate the gates of the State Capitol Building, while a prominent image of a guitar superimposed over a lone star is featured in the middle of the booth.
Plasma screen televisions and interchangeable graphics on either side of the booth allow for image variation, depending on the type of show and partner participation. The booth breaks down into 20’x20’, 10’x20’ and a 10’x10’ configurations.
“This will give us a greater presence at tradeshows and provides a great promotional tool for selling our city,” says Mary Kay Hackley, sales director of the Austin CVB. “Attendees can take one look at the new booth and come away with a visual image of what Austin is all about.”
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MovieMaker 2005 Top 10 Cities for Moviemakers
MovieMaker
(February 2005)
“With great weather, beautiful scenery and plenty of nightlife, Austin is a lot of fun, which goes a long way toward bringing people back. Like any industry, show business thrives on repeat customers—and Austin’s got plenty of those! The indies who’ve made Austin a venerable “scene” continue to keep working here.”
Festivals Feed the Mind, Body
USA Today
(January 28, 2005)
“'The 20th annual Saveur Texas Hill Country Wine & Food Festival April 7-10 in Austin will offer seminars devoted to trends from the past two decades, but the overall thrust is to be “unusual and different” rather than overtly intellectual,’ says Saveur editor in chief Colman Andrews. New this year will be programs that present food demonstrations during boat rides on a lake; an event that showcases Texas musicians and chefs; and a "cross-cultural breakfast" that weaves elements of Tex-Mex and cowboy cultures with the Czech and German influences from the surrounding hill country.”
“‘The festival is in Texas, so you're naturally going to have offbeat stuff,’ Andrews says. ‘So we're trying to rethink the conventional way of presenting food and wine, just to offer people some variety.’"
Read More
Building the Perfect Home Bar: Round Eleven
Details
(January/February 2005)
“We’ve rounded up some of the major vodka potentates, along with some smaller, rogue labels that also bear watching – and drinking. Tito’s Handmade. Selling Point: Actually made by a Texas named Tito. Takeaway: A lemony tartness makes this a good choice to down with dinner.”
Austin Motel Puts Retro in its Place
Fort Worth Star Telegram
(January 23, 2005)
“OK, sure, just because you love retro and love funky doesn’t mean you actually have to spend the night in a funky, retro motel room unless, of course, it’s the Austin Motel in Austin. Then it’s worth it. The Austin Motel is on South Congress Avenue, a street with such character that within a couple blocks you can buy a second-hand cowboy shirt, a green Depression-glass measuring cup and an Ethiopian cross, plus lots of beaded bohemian things. You can do this while walking to dinner. I know this because I inadvertently bought these things, when I had intended only to stroll down the avenue in search of food.”
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