Austin CVB Launches All New AustinTexas.org

Kolar Advertising and Marketing designed the site to bring Austin's "Now Playing" campaign - which touts the city's vibrant, 24-hour attitude - to life with experiential videos, avatar guides and a timeline tool that allows users to build their perfect day in the Live Music Capital of the World®. Local musicians provide the soundtrack as users discover that with outdoor attractions, a rich history and an active population of sports enthusiasts, artists and politicians, music isn't the only thing playing in Austin.

Avatars of local personalities - including Bavu Blakes and Paul Saucido of ME Television; Jen Ohlson, author of Every Town Needs a Trail; chef Kevin Williamson of Ranch 616; writer/actor Turk Pipkin; and local musician Sara Hickman - welcome visitors through a wide variety of experiences including shopping, dining, arts and culture. Aided by video and audio narratives, users can experience the Austin City Limits Music Festival or a cycling trip on the Barton Springs Greenbelt. Dine on smoky barbecue at The County Line or indulge in sophisticated regional cuisine at Jeffrey's. Dance the night away at Carnaval, the biggest festival of its kind outside of Rio, or relax with a soothing massage at Milk & Honey day spa. Each featured experience can be added to a virtual timeline and shared with friends.

"This new site raises the bar for online destination marketing," says Bob Lander, President and CEO of Austin CVB. "With interactive videos, personal timelines and extensive information readily available, the site is sure to enhance the online experience for meeting planners, business partners and leisure travelers."

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Austin CVB Mission Statement:
The Austin Convention & Visitors Bureau is charged with marketing Austin nationally and internationally as a premier business and leisure destination, thus enriching our community's overall quality of life.

Austin Visitor Center