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Tourism Shows Healthy Growth
Over the past three years, the number of annual visitors to Austin increased by two million people, and tourism created 10,000 new jobs. Based on that growth, tourism has replaced manufacturing as the city's fifth largest economic sector. These findings about the healthy outlook of the industry come from a newly released study on the economic impact of travel and tourism in the Austin-Round Rock MSA.
Austin CVB commissioned Global Insight, in partnership with D.K. Shifflet & Associates, to update a comprehensive City Tourism Impact study conducted in 2003 that provided a benchmark for the impact of tourism on the local economy. Along with a jump in the total number of visitors, from nearly 17 million to 19 million, the most significant measure relates to employment growth. As tourism employment growth averaged more than 5 percent annually from 2003 to 2006, overall employment growth in Austin increased by only 3 percent during that same period.
Tourism-generated employment now comprises 13.5 percent of all non-governmental jobs in Austin for a total of 75,863 jobs and $1.95 billion annually in wages. Other key findings show that travelers spent $3.5 billion in 2006 in the five-county MSA. Their spending generated a $2.82 billion economic impact. In addition, state and local governments received $400 million in taxes from travelers—$100 million more than initially estimated.
To view the complete City Tourism Impact reports from both the Austin-Round MSA and Travis County only, go to www.austintexas.org/media/research_statistics.
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Top Five Musical Cities We Love
Foammagazine
(Summer 2007)
"If you're looking for some of that classic country music, everyone is in universal agreement that your first stop should be The Broken Spoke, Austin's most famous live music venue."
Sip of Success
Southern Living
(August 2007)
"It feels 'so Austin,' this headquarters of a national company, Sweet Leaf Tea. Some employees ride bicycles to the office in the hip southern part of the city. A few wear flip-flops and T-shirts, and here and there dogs snooze behind their owners' desks."
Hill Country Heaven
Travel + Leisure Golf
(May 2007)
"The eclectic city of Austin may be better known for live music and barbeque, but golf is rising just beyond the city limits."
Read More
Top 10 Spas: U.S.
Celebrated Living
(June 2007)
"Readers have ranked Lake Austin high among the country's best. This Texas Hill Country spa combines total luxury with the warmth of a friend's lake home."
Read More
Texas Hill Country
Chili Pepper magazine
(June 2007)
"You can't talk about the Hill Country without taking a good look around Austin, gateway city and home to world-class hotels, hip, trendy shopping, and killer zesty cuisine."
Austin CVB Mission Statement:
The Austin Convention & Visitors Bureau is charged with marketing Austin nationally and internationally as a premier business and leisure destination, thus enriching our community's overall quality of life.
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Mexican American
Cultural Center
The Mexican American Cultural Center (MACC), located at 600 River Street, celebrates Austin's Latino heritage and offers the city's newest meetings and events venue.
Read More
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August 5-9
National Instruments
NIWeek 2007
Austin Convention Center
Est. Attendance 2,500
www.ni.com/niweek
August 7
Texas Propane Gas Association
2007 TPGA Trade Show
Palmer Events Center
Est. Attendance 1,000
www.txpropane.com
August 7-11
Austin Poetry Slam
National Poetry Slam
Palmer Events Center
Est. Attendance 5,000
www.nps2007.com
August 13-17
Texas Association of Counties
Post Legislative Conference
Hilton Austin
Est. Attendance 1,000
www.county.org
August 19-24
Keller Williams Realty
Mega Camp
Austin Convention Center
Est. Attendance 6,000
http://megacamp.kw.com
August 31-September 3
Jack & Adam's Austin Bicycles
Texas Tri-Series 2007
Downtown Austin
Est. Attendance 4,500
www.texastriseries.com
September 5-7
CMP Technology
2007 Austin Game Conference
Austin Convention Center
Est. Attendance 1,500
www.austingdc.net
September 19
Austin Board of Realtors
2007 ABOR Realty Roundup
Austin Convention Center
Est. Attendance 1,000
www.abor.com
September 24-30
Rotary International
Rotary Zone 25-26 Institute
Doubletree Hotel Austin
Est. Attendance 1,500
www.zone25-26.org
September 27-29
National Association for
College Admission Counseling
2007 Annual Conference
Austin Convention Center
Est. Attendance 4,000
www.nacacnet.org
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