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Austin Expands Marketing Efforts on East Coast
The Austin Convention and Visitors Bureau recently hired two new sales representatives for its Washington, D.C. satellite office as it continues to grow Austin's reputation as a premier meetings destination in the national market. More than 4,000 trade associations and meeting management firms are headquartered in the District of Columbia area.
Mark Szymczak heads operations for the bureau as the Director of Eastern Regional Sales, and Meredith Parkins joins the organization as National Account Director.
"Austin can accommodate approximately 75 percent of this country's tradeshow and meetings market," say Bob Lander, President and CEO of the Austin CVB. "As the majority of this market is headquartered in Washington, it is crucial that we have a strong sales team with established reputations in the region."
Szymczak brings 15 years experience in the meetings and convention industry to the Austin CVB. Having spent most of his career in D.C., he worked as national sales manager and director of sales at the Washington, DC Convention and Tourism Corporation for six years and, prior to that, as sales executive and convention services manager for GES Exposition Services.
Parkins joins the sales team with eight years of hospitality industry experience. She previously served as the East Coast director of accounts for the Hawaii Visitors and Convention Bureau. Prior to that, she worked in sales at the Swissotel-Watergate and the Renaissance Washington, DC hotel.
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(January 2006)
"The yellow T-shirt said it all: 'Keep Austin Weird.' Worn by a woman in downtown Austin last summer, it speaks volumes about how far the city, formerly Quirk Central for Texas, has come."
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