Years ago when people talked about Austin they would quickly mention the music. But that's just the beginning of what they're saying these days. Austin is also home to burgeoning sports community golf, tennis, college football, motorsports including some major events like X Games and Formula 1 and more. You can just as easily spend your morning paddling the lake as you can test driving a race car on the Circuit of The Americas state-of-the-art 3.4-mile circuit track. We recently partnered with Brand USA and ESPN Sports to showcase Austin sports and recreation to the rest of the world.

US of Sports campaign