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    Mexic-Arte Museum’s Viva La Vida 36th Annual Festival & Parade is Austin’s largest running Día de los Muertos festival-to-date. The festival will feature a Grand Procession, Mariposa Plaza with hands-on art activities, traditional foods, Muertos Mercado, a low-rider exhibition, live music and performances throughout the day.

    The Grand Procession brings together a vibrant and varied mix of traditional, ancient, contemporary, and Austin “Weird”. The Procession – including costumes, props, live music, dancers, and floats – marches down historic 6th Street and culminates at E. 4th Street and Congress Avenue. The categories for this years event are:

    Borderlands - Multi-disciplinary artists and educators, Yocelyn Riojas and Gerardo Eliud Silguero have partnered with local Texas nonprofit RAICES to raise awareness about immigrant detention centers. They will have a movable sculpture in the parade and are currently displaying an installation as part of our Día de los Muertos & Community Altars Exhibition.
    Pre-Columbian - A tribute to pre-columbian ancestors
    Mexico Lindo y Las Americas - Homage to Mexican & Las Americas traditions and icons
    Chicanx - Si Se Puede! - Homage to deceased Mexican American, Hispanic, Latinx/a/o, Chicanx/a/o and culture
    Austin Weird - Everything and anything that's part of our Austin community.

    Day of the Dead is an important Latin American tradition that takes place on November 1st and 2nd. It is a time when friends and family gather to honor and remember loved ones – not through mourning, but through celebration! The origins of the holiday date back to the pre-Columbian era when death was viewed as a transformation or continuation of life. This storied belief evolved into the modern tradition of commemorating loved ones with altars decorated with sugar skulls, flowers, photographs, favorite foods and memorabilia of the deceased. Family and friends share stories and memories, sing songs, and play music. In Austin, Mexic-Arte Museum has continued some of these traditions, transformed others, and created new expressions to produce today’s Viva La Vida Festival!

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