JCPenney customers will have an exclusive opportunity to meet YouTube Stars and Entrepreneurs Brooklyn and Bailey McKnight on July 26th from 5-7pm. As brand ambassadors for the retailer’s popular youth brand, Arizona Jean Co., Brooklyn and Bailey have each created their own Arizona backpack reflecting their individual style filled with a custom-designed Arizona t-shirt, dry shampoo pen from JCPenney salon, mini samples from Sephora inside JCPenney and a piece of Arizona fashion jewelry. Launching July 30, the curated backpacks are $25 each and will only be available at JCPenney.com and on the JCPenney app.
During the meet and greet event, Brooklyn and Bailey will surprise YMCA of Austin with a $25,000 check on behalf of JCPenney. As part of the retailer’s signature partnership with the Y, JCPenney is launching a compelling social content series showcasing the real-life stories of teens that have benefitted from their involvement in the Y, including a teen in the Austin market. This $25,000 donation will help to provide teens in your local market with access to Y programming and resources to ensure they have a safe place to go where they can be themselves and prepare for college and future success.
A limited number of the custom Arizona t-shirts featured in each girl’s curated backpack will be available at the event for only $5. The first 50 people in line will receive $50 JCPenney gift cards and all attendees will have a chance to win one of three Brooklyn or Bailey backpack boxes and enjoy a free Sephora lip station and Salon braid bar.