Jason Sandoval doesn't ascribe to the one-stroke-fits-all approach to massage. The licensed massage therapist behind JRS Massage has a much more versatile strategy for deploying massage strokes and realizing massage's many therapeutic benefits. A key part of this strategy is listening to what the client has to say about his or her aches, general mood, and body parts. He then translates this information into a customized massage designed to alleviate those concerns, blending deep-tissue, Swedish, or even sports techniques to achieve the desired outcome.