Based in Austin and founded in 2015, PHLUR is reimagining fragrance from scent inspiration to production, to purchase. The inaugural line of products was created with a unique balance of premium ingredients and environmentally responsible practices. With an immersive digital experience, each scent is explored through visual narratives that represent the inspiration and feeling of the fragrances. Since the line was specifically designed for skin and not strips of paper, PHLUR has introduced a novel sampling process that lets customers audition the scents in their real lives, the way it should be. All to help share the love of fragrance.