Regina Estrada
Joe's Bakery & Coffee Shop
Regina-Leslie Estrada has been in Austin for 36 years and 22 of those have been dedicated to the hospitality industry. Regina is the General Manager of Joe’s Bakery & Coffee Shop, Inc. where she started working at 14 years old, cleaning tables on the weekend. During business hours, you will find Regina answering the phone and taking take-out orders, however, she is just 1/4th of the powerhouse that keeps the business going. Together with her Mom - Rose, Aunt – Carolina, and Grandmother Paula, they run and operate Joe’s Bakery. She believes it’s a blessing to work with women who support, love and challenge her daily, crediting her mother, grandmother and aunt, who motivate her every day to be a better person.
“I always tell people Austin is unlike any other city in Texas and I am proud to represent Austin’s unique personality. At Joe’s Bakery we are a melting pot of diversity, culture, music, history, and most importantly people. I firmly believe when you walk through our doors you are getting a real glimpse of Austin, the history is on our walls and the love and laughter make you feel at home. There is never a boring day at Joe’s Bakery and there is always a lesson to be learned and a challenge to be conquered. Being a part of the Joe’s Bakery legacy is a once in a lifetime opportunity and I am proud and honored of all that we have accomplished. Joe’s Bakery was the childhood dream of my grandfather and 56 years later his girls are working hard to continue his dream and share our family love story with the world.”
Photographed at Joe’s Bakery & Coffee Shop.