Grand opening and ribbon cutting to take place March 17
AUSTIN, TX – The Austin Visitor Center is excited to announce its relocation and grand opening in the beautifully restored historic Phillips Building at 103 E. 5th St.. The move, set for March 8, marks a new chapter for the center after 10 years at its current location. The Phillips Building, originally constructed in 1897, was once home to the Benson Motor Company, an early Austin Studebaker dealership, and is listed as a City of Austin Historic Landmark.
"The relocation of the Austin Visitor Center to the historic Phillips Building represents an exciting new chapter for Austin tourism,” said Tom Noonan, President & CEO of Visit Austin. “This beautifully restored landmark will allow us to provide an enhanced experience that truly reflects Austin's unique character and creativity. Beyond simply offering information, this new center will serve as a dynamic gateway to our city, where visitors can connect with local businesses, experience live music, and begin their Austin journey in an authentic way. We're proud to preserve a piece of Austin's history while creating a modern space that will better serve both visitors and our community for years to come."
New Amenities & Enhanced Experience
The new location will offer enhanced amenities while maintaining the personalized service visitors expect. The center will feature:
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A new coffee shop, 5th & Brew
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Interior murals by local artists, Zuzu and Mila Sketch
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A versatile meeting space for live music and community gatherings
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A curated gift shop featuring local artisans and Austin-themed souvenirs
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Convenient luggage storage for travelers
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Expert advice and local recommendations from knowledgeable staff
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Bookable tours departing directly from the Visitor Center
Historical Significance
The Phillips Building, located at 103 E. 5th St., has a rich history in Austin. It previously housed the Benson Motor Company, an early Austin Studebaker, Cadillac, and Oakland automobile dealership owned by W. S. Benson, M. H. Benson, and Chas E. Anderson Jr. The building also served as a garage, providing downtown car storage for well-to-do residents. The Benson Motor Company was in business at this location from approximately 1915 to 1929.
Parking
Parking is available at the Frost Bank Tower Garage, located at 112 E. 4th St. One-hour complimentary validation will be provided to Visitor Center guests.
Grand Opening Celebration & Ribbon Cutting
The Austin Visitor Center will host a grand opening celebration on Monday, March 17, from 4 p.m. to 7 p.m. Guests will enjoy live music, complimentary beverages and light bites from The County Line, and a commemorative screen-printed tote bag for the first guests through the door. The Grand Opening is invite-only. Media is welcome to attend.