Travel Professionals

The Travel Trade Guide to Austin

Austin consistently ranks as one of America's best cities to visit according to national publications such as US News and World Report, Money Magazine, Kiplinger and Forbes. For RTOs, International Tour Operators and other travel professionals, Austin is a great city to sell. Here in Austin, we are top of the charts and here are some rankings to prove it.

More than 30 million domestic visitors come to Austin annually. Known as the Live Music Capital of the World®, Austin offers world-renowned festivals such as SXSW® and the Austin City Limits Music Festival – along with hundreds of live music venues featuring rock, blues, jazz, hip hop and other genres nightly. However, Austin’s universal appeal extends well beyond music – with outstanding dining experiences, world-class sporting events, an oasis of outdoor activities and other unique happenings to satisfy any itinerary.

Austin is home to Circuit of The Americas™ (COTA), the location of the Formula 1 United States Grand Prix race. Other prominent races include the MotoGP™, the world's premiere motorcycle championship race along with NASCAR at COTA and more.

We’re Here to Help

We’re passionate about Austin and we welcome the opportunity to show you, the travel professional, why everyone comes to visit our vibrant city and loves it.

Need a place to stay? We can source you with information and contacts for hotels and attractions that best meet your needs. From step-on guides to ground operators, recommendations on restaurants, attractions and more – the Visit Austin Tourism Department is here to help! Start Planning.

Familarization Tour Testimonials

Hear from travel agents and tour operators who have visited Austin on a familiarization tour to experience the city first-hand and learn more about what Austin has to offer from our knowledgeable Travel Trade team.

Image of the Downtown Austin skyline.

Actually visiting [Austin] and doing the activities resonates much more than an online training. Now when our advisors need help or have questions, I can point them in the right direction with first-hand knowledge.

Zeena Croudace

Product Executive at MTA Travel

Alison and Polo were great and full of knowledge. They were lovely and always happy to help and answer any questions.

Mia Parkinson-Black

Travel Trade Specialist at Ocean Holidays

Austin was my favorite location of the entire trip. The Visit Austin team was very knowledgeable and passionate about the destination, and the pace of activities was perfect. I will definitely be back!

Leah Whitton

Operations Manager at Paramount Cruises