AUSTIN, TX— The Austin Convention and Visitors Bureau (Austin CVB) is pleased to announce and welcome Omar Lozano as the new Music Industry Marketing Manager. Lozano brings several years of experience within the music industry and most recently was a Culture Marketing Specialist for Red Bull North America.
Born and raised in El Paso, TX, Lozano got his start as a DJ & music producer hosting events highlighting the sounds of the borderlands. After working on a team to build one of the largest music festivals in the Southwest, Neon Desert, he worked with brands like Red Bull to establish long-term music programs and secure an authentic footing in the music realm. Lozano graduated from the University of Texas at El Paso with a Bachelor’s of Liberal Arts Degree.
“We are thrilled to add Omar to the team,” said Julie Chase, Austin CVB VP and CMO. “Austin is growing at a tremendous rate as a travel destination and we know that our brand as Live Music Capital of the World® is a big part of this. We are very excited to welcome a new team member with Omar’s tenure during this important time to showcase the city as thriving destination to experience live music.”
Lozano’s duties include: Liaising between the Austin CVB, the music community; Establishing program goals, objectives and priorities for promoting Austin’s music product; Developing, producing and distributing the annual Austin Music CD & Guide; and securing and scheduling talent for Austin CVB events in the domestic and international markets and for the Hire an Austin Musician program.
About Austin CVB: The Austin Convention & Visitors Bureau is the official destination marketing and sales organization for the City of Austin. An accredited member of the Destination Marketing Association International, the Austin CVB is charged with marketing Austin nationally and internationally as a premier business and leisure destination, thus enriching our community's overall quality of life. In 2014 the greater Austin MSA welcomed 22.6 million visitors who contributed to $6.7 billion in economic impact and 58,000 jobs.