New www.visitaustin.org is Designed to Serve the Full Traveler Journey, Reinforce Live Music Capital of the World® Status and Drive Economic Impact

AUSTIN, TX – November 5, 2025 – Visit Austin, the official destination marketing organization for the City of Austin, today announced the official launch of its completely redesigned website, www.visitaustin.org, debuting on Wednesday, November 5. The website is a representation of the city’s unique character, embracing Austin’s core identity and capturing the energy of its neighborhoods and creative ecosystem. The site is structured to highlight the rich tapestry of local businesses, artists and innovators who make Austin special.

The new www.visitaustin.org features a refreshed look and feel that fully aligns with the updated Visit Austin branding. The design intentionally incorporates elements that give a clear nod to our city's status as the Live Music Capital of the World®, ensuring Austin’s unique identity resonates digitally with visitors globally.

“This new website is more than just a visual update; it’s a strategic investment in the future of Austin tourism and conventions,” said Tiffany Kerr, SVP & CMO of Visit Austin. “We built this platform to be the ultimate 24/7 travel assistant, designed to meet visitors exactly where they are, from the moment of inspiration to their in-market experience. We are not just showcasing Austin; we are helping travelers plan, book and truly experience it.”

Intelligent Planning and Seamless Experience

Key to the improved user experience (UX) was a systematic sitemap audit and content cleanup, which led to a refined navigation structure for a smoother, more intuitive journey and more accurate results for evolving travel planning methods through AI. This process significantly improved the technical health and search engine visibility of the platform, and is an important step in making sure visitaustin.org remains future-ready and discoverable in evolving travel planning methods.

Highlights of the New Digital Platform

  • Integrated AI Chat Bot: The new site includes an always-on AI Chat Bot that acts as a 24/7 virtual travel assistant. The tool is trained on www.visitaustin.org's content and brand voice and can chat with users in English plus 10 additional languages, offering personalized recommendations to our international audience.

  • Enhanced Video Storytelling: The new architecture provides increased opportunities to showcase video across the website, allowing Visit Austin to use richer, more engaging media to tell Austin's story and highlight experiences, from vibrant nightlife to scenic outdoor activities.

  • New Meetings Microsite: A major update for the Meetings & Conventions marketing efforts, this dedicated microsite customizes the experience for meeting and event planners, providing them with the necessary tools and information more efficiently than ever before.

Building on a Legacy of Digital Success

The new www.visitaustin.org aims to drive even greater impact, following the strong historical performance of its award-winning predecessor, which generated millions of touchpoints annually:

  • +5.4 Million Annual Visitors

  • +14 Million Annual Page Views

  • +1.1 Million Referrals to Local Businesses

Visit Austin is confident that the new site’s combination of modern design, enhanced usability and innovative technology will significantly increase engagement and conversion rates, driving more visitors to Austin’s hotels, restaurants and attractions.