Videos Highlight the “Sounds of The City” Featuring 27 Local Businesses, Artists, More

AUSTIN, TX—  Visit Austin has released a new leisure destination marketing video, along with a meetings marketing video, to promote the destination in a new and creative way. The videos, which highlight the “sounds of the city,” feature more than 27 local businesses, artists and more.

Visit Austin will use these new videos, along with 10 district videos still in production, to market the city to leisure and meetings travelers through a variety of different outlets including social media, digital advertising, broadcast, industry tradeshows and more. Both the leisure and meetings marketing videos can be viewed on Visit Austin’s YouTube channel.

Working with Austin-based creative agency, Arts+Labor, the Visit Austin team selected a thematic concept which highlights the “sounds of the city.” The idea being that when visitors experience the Live Music Capital of the World, it is like listening to the world’s best music mashup. The food, the spaces, the culture–it all comes together to form the song of our city. The 27 local businesses and musicians featured in the video are:

Music By:

  • Members of Magna Carda
  • David Ramirez
  • The Saddle Sores
  • Lesly Reynaga
  • Daniel Fears
  • Brigitte Bandit
  • The Octopus Project

Local Businesses:

  • Ah Sing Den
  • Antone’s Nightclub
  • Austin FC
  • Austin Motel
  • Breakaway Records
  • Canje
  • Cheer Up Charlies
  • Circuit of The Americas
  • Cisco’s
  • Domo Alley-Gato
  • Franklin BBQ
  • Joann’s Fine Foods
  • The Liberty
  • Loro
  • Nixta Taqueria
  • Red River Cultural District
  • Shangri-La
  • The White Horse
  • Wonderspaces Austin
  • Zilker Brewing

Along with the leisure and meetings videos, the Visit Austin and Arts+Labor teams are also working on 10 district videos, highlighting not just the districts near downtown, but East Austin, West Austin, Domain/North, Central Austin and South Austin, which will all be incorporated into a new campaign launching later this year.

“Arts+Labor has been a part of Austin’s creative community for over 15 years. We’re passionate about championing the people, values, and institutions that make our city so special,” said Cody Ground, Arts+Labor Creative Director. “We were thrilled to partner with Visit Austin to shine a light on our city in a fresh new way. From nightlife to nature and award-winning dining to honky-tonks, Austin is one of the most dynamic cities in the world. We tried to capture this eclecticism through a stylistically diverse mashup of local musicians and the sounds of Austin's most iconic places. Visually, we used a mix of digital and film footage to blend the nostalgic and the now. All of this forms the rhythm and soul of our city - the sound of Austin.”

“This project was a great opportunity to highlight Austin’s live music, local businesses and unique districts around the city. We look forward to seeing all of these videos out in the market,” said Tom Noonan, Visit Austin President & CEO. “Working with the Arts+Labor team throughout the entire process was amazing, not only given their creative expertise, but passion and pride for Austin, as well.”

Videos can be found:


About Visit Austin
Visit Austin is the official destination marketing and sales organization for the City of Austin. An accredited member of Destinations International, Visit Austin is charged with marketing Austin nationally and internationally as a premier business and leisure destination, thus enriching our community's overall quality of life. Learn more at

About Arts+Labor
Arts+Labor is a creative shop based in Austin. The agency creates branded content, commercials, animations, documentaries, features and more. Previous clients include Adobe, Dell, Kendra Scott, Meta, Netflix, Texas Monthly and more. Learn more at