Mexic-Arte Museum’s 40th Annual Viva La Vida Festival and Parade is Austin’s largest and longest-running Día de los Muertos (Day of the Dead) event. Co-presented by the Austin Convention Center and the City of Austin, this year’s festival will take place on Saturday, October 28 at 4th Street and Congress Avenue. The festivities begin with a Grand Procession at noon. Festival activities run until 6 p.m. Participants can enjoy the Education Pavilion with hands-on art activities and artist demos, traditional foods, local artists and retail booths, a low-rider exhibition, and live performances throughout the day.