Cupprimo was founded in 2008 by Amy Brown. Amy, a self described “Entrepreneur not baker,” wanted to create a place with downtown charm in Northwest Austin. She grew up watching her mom, Judy, bake multiple desserts from scratch for every family function. Judy’s top secret recipe was her beloved Strawberry cake. It was served at every single family reunion and it’s available in the cupcake form in the case each and every day!