Prima Dora likes to refer to themselves as the "Purveyors of South Austin Culture" and they're not kidding. In this funky shop, you'll find a little bit of everything from apparel, home goods, Austin knick-knacks, local art and much more, all of which exude the creative energy of South Austin. The shop is located on the iconic South Congress Avenue perfect for dropping by for an Austin souvenir (or two!) after perusing shops and eateries on this famous street. Stop by on a weekend and you'll find the Austin Makers Collective Makers Market hosted in the Prima Dora parking lot and support local Austin makers selling jewelry, clothing, treats and more.