How We Do It
Austin’s target audience, the Curious Urban Traveler, is an inclusive group of travelers from various backgrounds and regions who share a common mindset toward travel:
- Values experiences > things
- Music lovers
- Food & drink explorers
- Cultural enthusiasts
They are travelers, not tourists. Their adventurous spirit drives their decisions from dining, to hobbies to travel. The Curious Urban Traveler is in search of novelty and new experiences that Austin provides in spades. Unique culture, rich music experiences, diverse food and an entrepreneurial spirit woven throughout the city.
We have a variety of channels that serve as portals for our compelling content and as vehicles through which to deepen engagement with our key audiences. Nearly 90% of the businesses featured are locally owned. Some of these channels include:
- VisitAustin.org
- Social Media
- Austin Insider Blog
- Visitor Guide
- Leisure eNewsletter
- Video
Our work drives top-of-mind awareness and, ultimately, travel to the destination through integrated efforts that include advertising, publishing, content, social media, experiential and other promotions.