Visit Austin Annual Meeting
More Austin: Celebrating Connection & Community
Save the date for Annual Meeting 2026 — join us at ACL Live on September 16, 2026.
Check back for registration details closer to the event date.
The Visit Austin Annual Meeting is a cornerstone event that unites our city’s tourism and hospitality partners, community leaders, and stakeholders. It is more than just a meeting; it is a platform to share insights, celebrate achievements, and align on strategies to elevate Austin as a world-class destination.
This year’s theme, More Austin, captured the vibrancy, resilience, and creativity that define our city. In a time of transition, we came together to celebrate our shared pride and the industry that fuels our economy.
More innovation. More connection. More unique experiences. More Austin.
Event Highlights
The meeting served as a premier forum for high-level education and global perspectives, offering attendees a deep dive into the future of travel. The programming featured strategic insights through a specialized Education Session hosted in collaboration with the UT Speakers Bureau, alongside a powerful keynote presentation. This featured industry titans Don Welsh, President and CEO of Destinations International, and Geoff Freeman, President and CEO of the U.S. Travel Association, who shared their global outlooks on the tourism landscape. Complementing these leadership discussions was a vibrant showcase of the Live Music Capital of the World®, featuring the signature sounds of local favorites Greyhounds, La Murga de Austin, Lesley Reynaga, and Next of Kin.
The Visit Austin Annual Meeting is an yearly celebration of Austin as far more than a premier travel destination; it is a global economic powerhouse. Austin tourism numbers are the proof:
- 30 million visitors welcomed to Austin in 2024.
- $11.1 billion economic impact generated by visitor spending.
- 148,000 jobs supported by Austin's Hospitality & Tourism industry.
- 21.76 million air passengers traveled through AUS in 2024—supported by elite connectivity like double daily direct service to London.
From being named a Top 10 Meeting Destination in North America by Cvent to boasting more MICHELIN stars than any other Texas city, Austin offers a sophisticated, world-class environment where business and culture thrive together.
