What We Do
Austin Is...
Welcoming
Austinites love sharing their city with visitors from all over the world. Whether you’re here on business or visiting with friends and family, laid-back locals and one-of-a-kind local businesses are ready to greet you with a warm welcome and a unique Austin experience.
Creative
Whether you’re a painter or poet, musician or muse, tech guru or business icon, Austin is a city that will welcome, engage and inspire you.
Progressive
When you visit Austin, you can come as you are. This is a city that always looks forward, radiates with optimism and celebrates diversity.
Eclectic
From one-of-a-kind boutiques and restaurants to proudly independent art galleries, bookstores, record labels and business enterprises, Austin brims with an eclectic culture all our own.
Innovative
Austin is an epicenter of innovation, home to top-tier universities and research facilities, digital and new media powerhouses, green energy game-changers and a tech-savvy population that is forward-looking, creative and entrepreneurial.
The Live Music Capital of the World®
Home to more than 250 live music venues, thousands of musicians and a heritage that includes Willie Nelson, Janis Joplin and Stevie Ray Vaughan, live music is in our DNA. This well-earned designation as the Live Music Capital of the World® is central to Austin’s brand.
While promoting and preserving the Live Music Capital of the World® brand is one example of how we market the destination, it only scratches the surface on reasons to visit Austin. Our strategy is to capture potential visitors with our most well-known brand asset - live music. While we have their attention, we can engage even deeper with other Austin pillars that are most relevant to different audience segments:
- Outdoors and green spaces
- Food and drink
- Diversity and culture
- Unique Austin experiences
