Who We Are
Our mission is simple.
Visit Austin is charged with marketing Austin nationally and internationally as a premier business and leisure destination, thus enriching our community's overall quality of life.
Contracted by the city, the Austin Convention and Visitors Bureau (Visit Austin) is the official destination marketing organization for the city of Austin. In addition, Visit Austin has four affiliated entities; the Austin Film Commission, Austin Music Office, Austin Sports Commission and the Visit Austin Foundation a 501(c)(3) organization.
Visit Austin is funded primarily through a portion of the 15 percent hotel occupancy tax. The nine percent city portion of the occupancy tax is distributed to Visit Austin, the Austin Convention Center and for the arts and heritage preservation grant programs.
Our departments and programs include:
MARKETING COMMUNICATIONS
Deliver targeted messaging about Austin and Visit Austin to constituents, meeting professionals, travel trade professionals and the hospitality industry through integrated efforts including advertising, social media, experiential and other promotions. Deliver compelling and consistent messaging about Austin and Visit Austin to press and the hospitality industry at large through a variety of strategic integrated efforts.
TOURISM
Promote the Austin travel product to domestic and international travel markets through strategic activities, attending trade shows, sales missions, familiarization tours (FAMs), educational seminars and cooperative marketing campaigns. In addition, the department coordinates with the Austin-Bergstrom International Airport in maintaining and increasing air service to Austin.
AUSTIN FILM COMMISSION
Market Austin to filmmakers, industry producers and entertainment studios. In doing so, the Austin Film Commission works as a clearing house bringing ready-to-film features, commercials, still shoots and television productions to Austin.
AUSTIN MUSIC OFFICE
Promote Austin as the Live Music Capital of the World® and serves as a clearing house for music inquiries.
CONVENTION SALES
Promote Austin nationally and internationally to meeting professionals, generate high-impact revenue for hotels in greater Austin, and secure citywide conventions which benefit multiple hotels and the Austin Convention Center.
AUSTIN SPORTS COMMISSION
Working as an extension of the Visit Austin sales team, the Austin Sports Commission (ASC) actively recruits, retains and grows sporting events in the Austin area.
CONVENTION SERVICES
Provide destination support, guidance and resources to booked meetings and conventions to ensure the highest level of success.
VISITOR SERVICES
Market Austin by promoting activities that will generate new and repeat visitors to both leisure visitors to both leisure and business travelers.
STRATEGIC ALLIANCES
The Strategic Alliances Department furthers the mission of Visit Austin by building and growing strategic alliances with hospitality and corporate partners.
VISIT AUSTIN FOUNDATION
The mission of the Visit Austin Foundation is to develop and promote education, job training and career opportunities within the hospitality, music and tourism community in the greater Austin area.
