Why We Do It
Destination marketing attracts new visitors to cities and states, whose spending creates significant economic activity. This in turn generates crucial tax revenue that supports essential public services, improving the quality of life for the area’s residents and when U.S. states and cities attract more visitors, their local economies thrive. Without the travel and tourism industry, residents in Travis County would pay an additional $1,250 per household in state and local taxes.
When a state or city loses all or part of that funding, it cedes the economic benefits of tourism to another destination, as visitors simply choose to travel elsewhere. It can take years to recover from the loss of new visitors and subsequent economic activity.
Testimonials
