AUSTIN, TX—Visit Austin today announced a milestone with their Hire an Austin Musician Program. Through this program, more than $1 million has gone directly to Austin-based talent. In the past four years, Visit Austin has coordinated more than 600 bookings for local Austin musicians through the organization and third-party performance opportunities. The Hire an Austin Musician program is run by the Visit Austin Music Office with the goal of connecting conventions, meetings and other local inquiries with Austin musicians and bands.

“Musicians are a vital part of the tourism and hospitality community and we are beyond excited to hit this milestone and to continue providing unique performance opportunities for Austin artists, while promoting Austin as a premiere destination for visitors, ” said Omar Lozano, Director of Music Marketing for Visit Austin. 

“Everyone I’ve worked with at Visit Austin has gone above and beyond to prove they care about showing the world the breadth of local talent in this city,” said Mobley, a local Austin musician. “It’s refreshing for an organization to not only service the vitality of local arts, but to also provide material support to hometown artists and help them connect with new audiences the world over.” 

“The opportunities that Visit Austin has given me, have been invaluable. I love how [Visit Austin] supports musicians, and I think it’s really important to continue that, and hopefully even expand it and grow it with the talent pool,” said Austin musician, Kate Priestley. 

Through Visit Austin’s integrated marketing and public relations programs, the organization works with musicians to enhance the destination marketing strategy and keep Austin top of mind for visitors and convention groups alike. Additionally, Visit Austin hires local musicians for various destination marketing projects including national and international programs, music licensing, as well as media and content opportunities. For more information regarding the Austin Music Office, visit



About Visit Austin
Visit Austin is the official destination marketing and sales organization for the City of Austin. An accredited member of the Destinations International, Visit Austin is charged with marketing Austin nationally and internationally as a premier business and leisure destination, thus enriching our community's overall quality of life. In 2018, the greater Austin MSA welcomed 28.9 million visitors who contributed to $8.7 billion in economic impact and 129,600 jobs.