Hotel Incentive Program

Austin Tourism Public Improvement District

The ATPID program is designated for ATPID member hotels to provide incentives to clients that secure self-contained groups or meetings that will attract and/or retain overnight visitors to the City of Austin. 
The ATPID Board is continuing to review and finalize policies and processes that will make this program fair and equitable to all district hotels. More details to be shared soon. The ATPID Board anticipates being able to roll out this program and begin receiving applications for future events by mid-June 2025

Program Details & Eligibility:

  • Hotel must be active ATPID members currently submitting district assessments to the City of Austin.

  • Applicant must be competitively bidding against other destinations and/or other hotels to secure the event.

  • A minimum Return on Investment (ROI) of 5 to 1 is required to apply for funding; that is for every dollar provided in ATPID funding, five dollars in hotel lodging revenue must be generated by the event.  See Pre-Event Application.

  • Applicant must submit a Pre-Event Application prior to event start date and contract signature date.  Application should be submitted at least thirty (30) days prior to the convention/meeting; however, a shorter booking window is allowed if applicable, but not less than seven (7) days prior to the event start date.

  • Applicant must submit a Post Event Form, supporting documentation, client provided invoice and W9, within ninety (90) days following the event's conclusion. Failure to submit these items within the 90-day period may result in the forfeiture of a previously approved incentive.

  • ATPID members that receive other ATPID funds may not be eligible for the individual hotel incentive program.

  • An eligible event must utilize a minimum of 10 rooms on peak hotel nights.

  • Program awards are based on program parameters and funding availability for all approved groups taking place prior to December 31, 2034.

  • The incentive will be paid to the ATPID member client.  Additionally, payments will not be made to any 3rd party client, only end-user organizations.

  • Incentive payments will be made to the ATPID member client after the event takes place.  Payments are based on performance and receipt of the Post Event Form, client provided invoices and the W-9 form. 

Application & Funding Process:

  • Applications will be reviewed and approved by the program administrator (Executive Director of the Austin TPID or their designee).

  • ATPID Board of Directors may review all approved applications at scheduled board of directors meetings.

  • The program administrator will review the submitted application within two (2) business days, and the applicant will be notified of the approval status. If the application is approved, the notification will include the maximum amount of funding that the ATPID member client is eligible to receive.

  • In an effort to maintain the funding integrity of the program, it is the sole responsibility of the applicant to provide a status update (i.e. lost, turndown or definite) to the program administrator on or before the decision date provided on the Pre-Event Application. If an applicant does not provide said status within three (3) business days of the application due date provided, the funds may automatically be released into the general fund of the incentive program, nullifying and voiding the previously approved application.  If the approved application is declared null and void, the applicant must re-submit said application for re-consideration and approval by the program administrator.

  • If the applicant hosts the eligible convention/meeting, the applicant is required to provide all supporting documentation in accordance with the Post-Event Form requirements.

  • After all required information and supporting documentation have been received, reviewed and confirmed by the program administrator, the ATPID member client will be granted an amount up to the previously approved maximum award based on the 5 to 1 return.

  • Clients may receive a lesser amount (than previously awarded) if their actual room pickup is less than originally projected but still meets the 5 to 1 ROI post event.  For budgeting purposes, clients will not receive a greater amount than the previously approved eligible amount, even if actual room pickup is greater than projection.

  • Within ninety (90) days of the event’s conclusion, the applicant must submit the following:

    • Post-Event Form
    • Support documentation confirming results and “‘proof of performance,” such as, but not limited to the following:
      • Housing Bureau’s ‘actualized’ room pick-up report and corresponding average daily rates paid.
      • Group’s Master Account Folio outlining room pick-up and corresponding average daily rates paid.
    • Client provided invoice
    • Client W-9
    • After review by the program administrator, the incentive will be paid to the client based on actual performance up to the maximum pre-approved amount.

Please check back soon to access the forms. Questions? Contact: atpid@visitaustin.org