Badge Information
Depending on what you’re interested in attending, there are four different badge options available to purchase. Innovation, Film & TV and Music badges get badge holders into events for those respective festivals, while a Platinum badge provides access to all conference and festival events.
Badges are available for presale purchase on the SXSW website. Buy yours today before prices increase.
Nico Vega at Antone's. Credit to Jim Antich.
SXSW Music Festival
Experience unmatched performances during SXSW Music Festival, with showcases from renowned and up-and-coming artists from around the world. The 2027 lineup will be announced closer to the event. The 2026 festival featured performances by The All-American Rejects, The Band Loula, Milo Korbenski, Grrrl Gang and more. In addition to international acts, The Live Music Capital of the World® represents every year with local artists, including Bayonne, Bubba Lucky, Next of Kin and more.
Check out the top local artists to catch at SXSW this year.
Dev Patel at Monkey Man Premiere. Credit to Aaron Rogosin.
SXSW Film Festival
During the 39th annual SXSW Film Festival, thousands of fans, filmmakers, press, and industry leaders had the opportunity to experience film screenings, sessions, meetups and special events. A full film festival lineup for the 40th anniversary event will be announced closer to the event date. A few of the headlining film projects from last year included "Boosters", a Boots Riley comedy featuring KeKe Palmer, "Ready or Not 2: Here I Come", a horror comedy sequel, "Mike & Nick & Nick & Alice", an action comedy starring Vince Vaughn and James Marsden and many more.
Be sure to catch a screening of these Austin based films at SXSW this year.
Conan O'Brien and Nick Kroll at the Featured Session Conan O'Brien Must Go. Credit to Andy Wenstrand.
SXSW Lineup: Conference Keynotes & Featured Speakers
Each year, the greatest minds from around the globe converge at the SXSW Conference and 2027 will be no different. The 2026 lineup of featured speakers included The All-American Rejects, former First Lady Michelle Obama, actor and director Ben Stiller, President & CEO of PBS Paula Kerger, futurist Amy Webb, AI thought-leader Ian Beacraft and journalist Jon Youshaei. Stay tuned for the announcement of more Keynote Speakers and Featured Sessions in event in early 2027.
Festival Footprint
While the Austin Convention Center will be undergoing redevelopment and expansion during SXSW 2027, the festival’s expanded footprint will offer even more opportunities for attendees to explore the city's vibrant neighborhoods, unique venues, and local culture. The 2027 event will feature clubhouses spread throughout Downtown Austin to serve as a hub and home base for each of the three main festivals.
Hotels Near SXSW
Stay at one of the city's boutique hotels just south of the Lady Bird Lake in South Austin, at a trendy property with great proximity to nightlife in East Austin or at an upscale high-rise hotel in Downtown. No matter where you land, you'll be close to all the action. Be sure to book your accommodations early, as hotels will fill up quickly closer to the event in March.
For information about transportation options during the festival, visit Get There ATX to learn more. Keep up with the full slate of panels and events at sxsw.com and make sure to check out the number of creative, tech and wellness expos at this year's event.
